Pigzilla

Local SEO Training & Services

THE DIY SEO GROUP NO LONGER EXISTS

About The DIY SEO Group

DIY SEO is a free meetup group for business owners in the St. Petersburg, FL area who are interested in learning how to do their own search engine optimization (SEO) for their business.

What is SEO you may ask?

SEO is optimizing your website so that is shows up in the local results and organic results on search engines. The ultimate goal is to get your website to rank higher than your competitors on search engines.

Do I need to have SEO skills?

All skill levels are welcome and no questions are considered stupid. I started this group because I’d like to help small businesses succeed online. There are a lot of scammers out there so it’s important to be educated. It’s also important to note that if your SEO isn’t done properly you can actually hurt your website’s rankings.

Just a side note, this group is not for SEO professionals but is for business owners who want to learn to do their own SEO.

Join Our Group

Here is a link to our meetup group: https://meetup.com/DIY-SEO-For-Small-Medium-Businesses-St-Pete/

Best SEO Blogs to Follow and Read

I wanted to share some of the SEO blogs that I follow. This is where I learned most of what I know now. I hope you find them useful.

https://moz.com/blog
https://blumenthals.com/blog/
https://localvisibilitysystem.com/blog/
https://joyannehawkins.com/
https://thesempost.com/
https://searchengineland.com/
https://searchenginejournal.com/
https://seroundtable.com/
https://localsearchforum.com/

SEO Lessons

SEO Lesson 1: Website Audit on 1/11/17
https://meetup.com/DIY-SEO-For-Small-Medium-Businesses-St-Pete/events/236398233/

Website Audit Template

https://moz.com/blog/technical-site-audit-for-2015

Free Tools We Used in Class

https://screamingfrog.co.uk/seo-spider/
https://search.google.com/structured-data/testing-tool/
https://spyonweb.com/
https://web-sniffer.net/
https://sitecheck.sucuri.net/
https://google.com/recaptcha
https://gtmetrix.com/
https://seositecheckup.com/
https://search.google.com/search-console/mobile-friendly
https://siteliner.com/
https://barracuda.digital/panguin-tool/
https://analytics.google.com/analytics/web/
https://google.com/webmasters/tools/home

SEO Lesson 2: Google Analytics on 2/13/17
https://meetup.com/DIY-SEO-For-Small-Medium-Businesses-St-Pete/events/236398434/

Installation

https://support.google.com/analytics/answer/1008080?hl=en
https://wordpress.org/plugins/google-analytics-dashboard-for-wp/

Bounce Rate

https://optimizesmart.com/two-powerful-ways-to-reduce-bounce-rate/
https://quora.com/Why-is-the-bounce-rate-on-my-blog-eg-imprific-com-ridiculously-high-90

Not Provided

https://notprovidedcount.com/what-is-not-provided/

Not Set

https://lunametrics.com/blog/2015/06/25/11-places-google-analytics-not-set/
https://support.google.com/analytics/answer/2820717?hl=en
https://analyticsedge.com/2015/10/google-analytics-assigns-not-set-to-missing-data/

Benchmarks

https://support.google.com/analytics/answer/6086666?hl=en

Analytics Academy

https://analyticsacademy.withgoogle.com/

Google Analytics Individual Qualification (IQ)

https://support.google.com/partners/answer/6089828?hl=en

Engagement Metrics as Ranking Factor

https://wordstream.com/blog/ws/2016/05/10/google-ctr

SEO Lesson 3: Link Building on 3/13/17
https://meetup.com/DIY-SEO-For-Small-Medium-Businesses-St-Pete/events/237704310/

Free Backlink Tools

https://ahrefs.com/
https://majestic.com/
https://moz.com/researchtools/ose/
https://buzzstream.com/social-media

Link Building Tactics

Unlinked Mentions (Google Alerts)
Resources
Broken Links
Sponsorships
Association
Guest Posts
Directories
Interviews
Competitors
https://pointblankseo.com/link-building-strategies

Outreach Email Templates

https://moz.com/blog/how-we-increased-email-reply-rate
https://pointblankseo.com/scalable-link-building
https://ninjaoutreach.com/the-ultimate-guide-to-outreach-scripts/

SEO Lesson 4: Yoast SEO Plugin on 4/13/17
https://meetup.com/DIY-SEO-For-Small-Medium-Businesses-St-Pete/events/238298900/

Download The Free Plugin

https://wordpress.org/plugins/wordpress-seo/

Support Documentation

https://yoast.com/wordpress/plugins/seo/
https://kb.yoast.com/kb/category/wordpress-plugins/
https://kb.yoast.com/kb/category/yoast-seo/

Checklist

SEO Settings
Page SEO Settings
Media
– Redirect media files to post page
– Images will still be indexed
– Media post types will not be indexed
Category and Tag pages
https://seroundtable.com/google-tag-pages-index-20211.html
https://searchenginejournal.com/no-indexing-wordpress-taxonomies-do-or-dont/49508/

SEO Lesson 5: Schema.org on 5/25/17
https://meetup.com/DIY-SEO-For-Small-Medium-Businesses-St-Pete/events/238413380/

Tools

https://search.google.com/structured-data/testing-tool

Tutorials & Examples

https://schema.org/
https://whitespark.ca/blog/the-json-ld-markup-guide-to-local-business-schema/
https://pigzilla.co/articles/localbusiness-schema-json-ld-wordpress/
https://developers.google.com/search/docs/data-types/reviews
https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/

No Street Address Example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type" : "LocalBusiness",
  "@id" : "https://pigzilla.co ",
  "name" : "Pigzilla",
  "logo" : "https://pigzilla.co/wp-content/uploads/2014/11/cropped-pigzilla-logo-no-triangle-51.png",
  "telephone" : "+1-727-515-5767",
  "email" : "[email protected]",
  "sameAs" : [ "https://google.com/maps/place/Pigzilla/@27.8921233,-83.0003973,10z/data=!3m1!4b1!4m5!3m4!1s0x88c2e3c8766bb3e1:0xbb5023cd12d6180b!8m2!3d27.9224673!4d-82.7262775", "https://twitter.com/PigzillaSEO", "https://linkedin.com/company/pigzilla", "https://bbb.org/west-florida/business-reviews/web-design/pigzilla-in-saint-petersburg-fl-90300881", "https://facebook.com/pigzilla.co/" ],
  "url" : "https://pigzilla.co/",
  "image": "https://pigzilla.co/wp-content/uploads/Pigzilla-Logo.jpg",
  "description" : "SEO Agency in Pinellas County, Florida",
  "address" : {
    "@type" : "PostalAddress",
    "addressLocality" : "St. Petersburg",
    "addressRegion" : "FL",
    "postalCode" : "33713"
      }
    }
  ]
}

See more local business schema examples.